#web
Websites and web apps.
2026
Eleven pieces of psychology we design with, and where to see them
Deep diveA field guide to the design psychology behind our apps and sites: the published source for each idea, the screen where we used it, and the dark-pattern version of it we will not ship.
The checklist before a client site goes live
Deep diveEvery line on our launch checklist traces to an incident, a decision or a question nobody could answer by looking. Here is where each one came from, what we automated so the list stays short, and what no checklist can prove.