A creator’s tools, working while he films.

Tom’s own channels

• 2,580,241YouTube viewsSince he joined in January 2023.
• 5.48kYouTube subscribers
• 360YouTube videos
• 8,701Instagram followers
• 1,153TikTok followers
• 12.6KTikTok likes
• 118,000+TikTok viewsAcross the 118 videos listed.
• 75.9KHis top TikTok videoViews on one video.

Public figures read on 6 November 2026. These are Tom’s own numbers, not results of our work.

Grays Fitness, with James Gray

• 22,059,512YouTube viewsSince January 2018.
• 19.3kYouTube subscribersOn 1,060 videos.
• 26.8M+TikTok viewsThe biggest video has 5M.
• 3.8MTikTok likes
• 48.9KTikTok followers
• 13.6KInstagram followers
• 2,925Threads followers
• 586Members in The 10% ClubTheir Facebook group.

Public figures read on 6 November 2026. The TikTok views add up the 195 videos the page lists, so the true total is higher. These are their own numbers, not results of our work.

His most-watched videos

• 10,000 Calorie Challenge On A Plane112k
• I Did 75 Hard, It Changed My Life59k
• I Ate 20,000 Calories in 12 Hours45k
• I Ranked the UK’S BIGGEST Gym Chains42k
• I Ate and Burned 10,000 Calories in 12 Hours26k
• I Ate 10,000 Calories of ONLY Healthy Food18k

Views as shown on each long video on 6 November 2026, most popular first on his page.

Every channel

• YouTubeTom Gray, @tomgrayfitness5.48k subscribers (opens in a new tab)
• YouTubeGrays Fitness, @graysfitnessofficial19.3k subscribers (opens in a new tab)
• Instagram@tomgrayfitness8,701 followers (opens in a new tab)
• Instagram@graysfitnessofficial13.6K followers (opens in a new tab)
• TikTok@tomgrayfitness1,153 followers (opens in a new tab)
• TikTok@graysfitness48.9K followers (opens in a new tab)
• Threads@graysfitnessofficial2,925 followers (opens in a new tab)
• FacebookThe 10% Club586 members (opens in a new tab)

Links open the public pages. Figures read on 6 November 2026.

Marketing

We look after the marketing around the channels too. Their public pages show where it all points: a free workout plan to sign up for, training plans, and a community to join.

• Free workout planTom Gray’s sign-up page (opens in a new tab)
• Free planGrays Fitness sign-up page (opens in a new tab)
• Training plansGrays Fitness plans page (opens in a new tab)
• CommunityThe 10% Club on Facebook (opens in a new tab)

Pages linked from their YouTube, Instagram and TikTok profiles on 6 November 2026.

The brief

Tom Gray runs a fitness channel, @tomgrayfitness, and makes videos with James Gray as Grays Fitness, with long videos on YouTube and short clips alongside. We manage the software behind it, look after the marketing, and use automation and AI to take the repeat jobs off their plate.

How it works

Before and now

• Before

  • Finding ideas took time before any filming could start.
  • Making short clips was a job of its own.
  • The tools behind the channel were his to look after.

• Now

  • Ideas are gathered for him, ready to choose from.
  • Short clips are generated for him.
  • We manage the software, so he can get on with the channel.

What we built

• Ideas gathered for him

  Automations collect ideas for videos, so he has a list to choose from instead of starting from a blank page.

• Short clips made for him

  AI generates short clips, so a short-form video does not mean another long edit.

• The software, looked after

  We manage the tools the channel relies on, keep them working, and build more automations when he asks for them.

• Marketing, run alongside

  We look after the marketing for the channels too, so the videos, the free plan sign-ups and the community all point the same way.

How it fits in

• It sits behind the channel he already runs, so nothing changes for his viewers.
• He stays in charge: the ideas are suggestions, and he decides what to film and what to post.
• We run and maintain it, so there is nothing for him to set up or keep updated.