Design psychology
How people actually behave on a screen, and the design choices that follow from it.
2026
Eleven pieces of psychology we design with, and where to see them
Deep diveA field guide to the design psychology behind our apps and sites: the published source for each idea, the screen where we used it, and the dark-pattern version of it we will not ship.
We designed for wet gloves and never tested a glove
Deep diveFive design choices in ZooLog+ for keepers working outdoors, the published research behind each, and the glove test we have not run.