zxn.uk tools
The audit, Radar, the portal and the rest of our own kit.
2026
Half of 267 independent gym websites cannot take a booking
By the numbersWe opened 267 independent UK gym websites on a phone and tried to get to a bookable class. 131 had no way to book online, and most of the booking platforms we checked asked for an account before a class could be held.
Google's SEO advice, against 5,599 UK business websites
By the numbersGoogle's own advice is short and relaxed. We read it, then checked the homepages of 5,599 UK gyms, tyre fitters, accountants and agencies. Only 27% passed six basic checks together.