For business owners
For owners weighing up a website, a booking system or custom software: what it costs, what to ask and when not to buy, from our own projects.
Every figure is from our own projects or a supplier’s public price page, dated and listed under each guide. We do not publish our own prices: those come in a written quote, after we know the job.
Google's SEO advice, against 5,599 UK business websites
Google's own advice is short and relaxed. We read it, then checked the homepages of 5,599 UK gyms, tyre fitters, accountants and agencies. Only 27% passed six basic checks together.
How to tell if your new website is bringing in more enquiries
Visits are easy to count and tell you little. The number that matters is enquiries a person answered, before and after the change, compared fairly. Here is the setup we use, and what it can and cannot tell you.
What a custom class-booking system actually costs a gym
Card fees are the same either way. Hosting is a few pounds a month. The real cost of a custom booking system is the build and the years of looking after it, and for most gyms off-the-shelf software is the right answer.
What a small-business website subscription should include
A monthly website plan is good value when it is clear who owns the site, what a change is and how you leave. Here is the list we hold ourselves to, and the things that should make you walk away from anyone's plan.