#design
Visual design and brand.
2026
Eleven pieces of psychology we design with, and where to see them
Deep diveA field guide to the design psychology behind our apps and sites: the published source for each idea, the screen where we used it, and the dark-pattern version of it we will not ship.
We designed for wet gloves and never tested a glove
Deep diveFive design choices in ZooLog+ for keepers working outdoors, the published research behind each, and the glove test we have not run.
An undo button that tells the truth
Field notesA TyreStack fitter now gets 30 seconds to take back a Done tap, but only while undoing it would not falsify the stock or money records. The same audit found our board plotting jobs at invented places.
Three things ZooLog refuses to do, with the numbers
Decision recordWe built photo recognition and left it switched off. Voice can write a keeper's note but never a drug dose. And there is no keeper leaderboard. Three refusals in a welfare app, and the numbers behind each one.
Tappy was taken, so we became TipBop
Decision recordWe built our tipping app as Tappy on 21 August 2026. Fifty-eight hours later it was TipBop, because the old name belonged to somebody else. How we screened more than 60 names, and why the code still says tappy.